Burger King Flame: try the new Burger King body spray/cologne

Looking for the perfect gift this Christmas, a stocking stuffer like no other? Well, you're in luck because a new fragrance has just been launched. And it's no ordinary fragrance, for the scent is something very inviting, tried and tested for many years and on millions of satisfied customers worldwide.

Just in time for Christmas, a new body spray is being released from the people who brought you the flame-broiled whopper. 'Burger King' has launched, for a limited time, a perfume that gives men the chance to smell like their favorite meat. 'Flame', the cologne/body spray described by the fast food giant
as "the scent of seduction with a hint of flame-broiled meat", will cost $3.99.

"The Whopper sandwich is America's favourite burger," the 'Burger King' website boasts. "And flame by Burger King captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat. Now you can set the mood, no matter what you're in the mood for."

Well, at least as long as that mood involves meat. And a word or warning, while wearers of this scent will surely attract attention, especially from the hungry, just stray away from dogs - especially the big ones - and don't go to the zoo!

Here's the full news report on the new Burger King body spray/cologne from Yahoo News:

Looking to beef up your mojo this holiday season?

Burger King Corp. may have just the thing. The home of the Whopper has launched a new men's body spray called "Flame." The company describes the spray as "the scent of seduction with a hint of flame-broiled meat."

The fragrance is on sale at New York City retailer Ricky's NYC in stores and online for a limited time for $3.99.

Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.

The marketing ploy is the latest in a string of viral ad campaigns by the company. Burger King is also in the midst of its Whopper Virgins campaign that features an taste test with fast-food "virgins" pitting the Whopper against McDonald's Corp.'s Big Mac.

Burger King Holdings Inc. shares rose 3 cents to $20.41 in midday trading.

Video: Burger King 'Flame' Body Spray / Cologne / Perfume